insights

2025: A year of opportunities for business (despite a few bumps along the way)  NRF and World Economic Forum point to trends for markets and consumers: there’s optimism, but attention to changes is advised  January hosted two major business and economic events that started 2025 under the sign of positive expectations – even with some apprehension about political uncertainties and regional instabilities. The Retail’s Big Show, by the National Retail Federation (NRF), in New York, US, and the World Economic Forum (WEF), in Davos, Switzerland, both pointed to the directions that countries, markets, companies, and consumers should take this and in the coming years.  Particularly, I believe that 2025 will be a year of great opportunities, but also even fiercer competition for consumer attention. Thus, in this first article of the year, I would like to bring some of the themes highlighted at these events (and in recent reports as well). Those topics should guide brand strategies and...

The Empowered Consumer is the New CEO of Your Brand   Analytical, less impulsive, and using an average of six different channels for purchases, they are the ones ruling the market today  Author: José Coto, CEO of Loymark Business opportunities arise from recognizing people’s needs—and even creating them—by developing products and services to meet those demands. Over time, however, many companies tend to forget this, reversing the logic as if customers should adapt to what is offered to them. But a new class of empowered consumers has emerged to remind everyone who truly dictates the market.   The empowered consumers have access to abundant information, know their rights and their influence, are hyperconnected, omnichannel, ultra-rational, and have a non-linear shopping journey, no longer limited geographically. The concept of customer centricity — rather than just product or service centricity — highlights the resumption in meeting these demands by companies that have understood the...

In today’s business environment, where innovation is key to staying competitive, cultural diversity has become an essential driver of creative success.

In digital design, User Interface (UI) and User Experience (UX) are two essential pillars that determine the success of a product.

Digital transformation is redefining how businesses operate, innovate, and deliver value to customers. Whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) market.

Loymark, a 100% Costa Rican-owned technology services firm and part of the prestigious Garnier Group, proudly announces the launch of its operations in Brazil, expanding its reach in the Latin American market.